We are Sports Interactive 🎮
The gaming studio behind: ⚽ Football Manager.
Founded in 1994, Sports Interactive (‘SI’) became a wholly owned subsidiary of SEGA Europe in 2006. Based at the Here East technology hub in Stratford, East London, the SI team continues to expand as we bring our titles to an ever-growing audience across an increasing variety of platforms.
To support our growth, we welcome the opportunity to connect with passionate people with the drive to match our ambitions and initiative to realise your individual potential.
Position Overview:
We are actively seeking a dynamic and strategic PR & Content Manager (PR&CM) to spearhead public relations and content initiatives for all Football Manager titles. As a pivotal member of our team, you will take charge of a team of two, playing a crucial role in developing and executing comprehensive brand-enhancing strategies that seamlessly align with our Studio objectives. Your primary focus will be on servicing and expanding our audiences, making your contribution vital to our growth.
In this role, you will cultivate and manage key external relationships, identifying media opportunities and leveraging your extensive contacts list to amplify awareness and cultivate positive sentiment. Exceptional verbal, relationship-building, and written communication skills are imperative for success in this position.
On the Content front, you will be at the forefront of creating compelling content for both existing players and prospects. Proactively exploring innovative ways to tell stories across key territories, you will collaborate with the Brand and Social teams to ensure a cohesive approach. Beginning with idea generation, your responsibilities will span planning, production, publication, and monitoring of content in various formats, including but not limited to written, audio, and video content across owned, earned, and paid channels.
To thrive in this role, a deep understanding of all the Studio’s products is crucial, making this position ideally suited for someone who is familiar with our games.
Key Responsibilities:
- Collaborate with the Head of Brand and Marketing to deliver PR and content strategies aligned with key events in the Studio’s product cycles, industry trends, and the global football calendar.
- Lead media relations by establishing new connections and strengthening existing contacts in the football and gaming industries, including key partners and third-party publishers.
- Take a leading role in collaboration with Brand, Social, and Customer leads to develop a tactical content roadmap delivered throughout the season as channel-specific content adhering to best practices.
- Consult with Brand and Social teams, as well as external agencies and partners, to plan and produce video content that follows best practices and maintains a consistent tone of voice.
- Think globally, ensuring content relevance to local audiences by leveraging rights held in specific territories.
- Take responsibility for Studio partnerships with media, clubs, sporting bodies, and talent to create content across owned, paid, and earned channels, maximising full rights inventories.
- Write, edit, and proofread content, ensuring adherence to tone of voice guidelines.
- Deliver press releases and website articles for various brand and Studio announcements and updates, working closely with the PR team at our parent company, SEGA, and agency partners.
- Ensure accurate representation of the Studio’s games and product features across all external communications and touchpoints.
- Collaborate with the Social Media team to ensure influencer-led content adheres to best practices and aligns with brand values.
- Act as a key liaison between the Marketing & Comms team and the Product Design team, developing feature-based content that maximises the impact of new gameplay enhancements and improvements.
- Oversee paid content partnerships with external agencies, ensuring resulting content adheres to best practices and is optimised based on the target audience.
- Supervise the screen capture workflow and ensure store pages are enriched with marketing copy, ensuring accurate representation of feature material.
- Oversee the creation, production, and publication of written content for our proprietary editorial hub, The Byline.
- Collaborate cross-functionally with Social and Business Intelligence teams to derive meaningful insights from content executions, using learnings to power new initiatives.
- Develop and maintain expert, in-depth knowledge of all the Studio's products and competitors.
Knowledge, Skills, and Experience:
- Experience in communications or journalism in football, gaming or a related field.
- At least three years' experience in a similar (or related) role.
- A comprehensive knowledge of (and interest in) football.
- Creativity and the ability to develop original and engaging content.
- Experience of dealing with football clubs, individual talent and/or management agencies is desirable.
- The ability to operate in a fast-paced creative environment as a strong team player.
- An understanding of the importance of prioritisation and deadlines.
- The ability to delegate when appropriate and to manage/work with a junior team member and external agencies.
- Knowledge of social media and digital marketing practices.
- A working knowledge of SEO and web analytics.
- Excellent written and verbal communication skills.
- Proficiency with content management systems.
- Strong leadership skills.
Benefits of Working at Sports Interactive:
- A flexible working policy to best suit you and your team. 🏠
- Subsidised mental health, therapy and coaching sessions are available. 😌
- Contributory Pension Scheme (up to 7% of annual salary). 🏦
- Free onsite evening bar in the Sports Interactive London HQ. 🍹
- A well-stocked breakfast bar with cereals, fruits, teas, and coffees. 🥣
- Regular events in collaboration with our partnered football clubs. 🏟️
- Access to our on-site physical and massage therapist services. 💆
- Multiple clubs and societies to join e.g., book club and art workshops. 🫶
- Free access to games released under the SEGA Europe umbrella. 🕹️
- A range of Gym Membership options through our Benefits partners. 🏋️
- Fully Subsidised Healthcare and Dental Plans. 🦷
- Free Travel Insurance for yourself and your family. ✈️
- A personalized football shirt upon passing probation. 👕
What is it like to work here?
We approach everything with passion, whether that is making our mark on the gaming and football industries or doing our bit for the world around us. We want to share that outlook with everyone who shows up to work here each day.
For us, talent wins games, but teamwork wins titles. Collaboration is the key to constantly topping our best. We believe everyone matters, no matter which part of the business you are in, so we encourage and support our people in driving your own growth and realising your full potential. But, more than anything else, we are a team. A team with a down-to-earth dynamic, that has a lot of fun doing what we do.
And whether that’s technical tweaks or fine-tuning our creative process, everything is geared at producing the best game possible for our players. To do that, we need to be tenacious and move quickly, and not be afraid of switching things up. It is these principles that have enabled us to produce a game that has defined year after year, and that will continue to push us for many more to come.
Our flexible working culture gives you the opportunity to optimise your workload, with in-office, hybrid, and remote working options dependent on role. So, if you want a work/life balance, we are behind you. Because while we live to create extraordinary games, we know that is not all you have got going on. You can trust that we always keep things in perspective, fostering an environment where work can be more than just a job.
We’re also a London Living Wage employer, boast one of the lowest staff turnover rates in the industry and are proud to have won the ‘Best Places to Work’ award by Gamesindustry.biz in their Environmental category in 2022.
We are proud to be an equal opportunities employer and encourage applications from any relevant candidate irrespective of sex, race, disability, age, sexual orientation, gender reassignment, marriage or civil partnership, pregnancy or maternity, religion, or belief.
SI is proudly a Disability Confident Committed employer, and we are dedicated to ensuring our recruitment process is inclusive and accessible. Our studio has disabled access and facilities but please ensure you advise us if you require any other reasonable adjustments to be made to support you during the recruitment process.
